Top tips for executing a successful B2B telemarketing campaign

B2B telemarketers

The year 2020 meant many B2B marketers have (in most cases) turned away from outbound marketing and towards inbound and B2B digital marketing activities. This pivot was, of course, necessary with the shift of individuals working from home driving digital initiatives. Telemarketing became a challenge, with office calls being diverted to a receptionist working at […]

3 types of B2B email marketing campaigns and when to use them

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Email is a practical and feasible option for many B2B businesses looking to reach out to new leads, nurture existing […]

How to Create Buyer Personas to Boost Your B2B Marketing

In order to optimise the performance of any marketing campaign, it is essential to know your target audience. This means going further than demographics to get a real sense of who your buyer is and what drives them. This can be done by building buyer personas. A buyer persona is a research-based profile that depicts […]

Should Your B2B Business be Giving Customers Free Content?

Developing a competitive B2B content marketing strategy and supporting collateral often requires an investment of time, resources and money. With this in mind, it can be tempting for organisations to pass these costs onto potential or existing customers, such as through charging for access to eBooks or fact sheets. So, why is it then that […]

What is Email Automation and why should you use it?

B2B Email Automation

Email marketing has, for a long time, been a prevalent part of B2B marketing campaigns. However since its inception, it has evolved tremendously. Email marketing technology today gives B2B organisations a platform to deliver relevant content based on customer behaviour and engagement. This is beneficial to both the customer and the business, as customers can […]

3 Steps to an Effective Guest Blogging Strategy

Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. It can also boost a website’s SEO. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. Like other digital marketing strategies, guest blogging […]

Revising Your B2B Marketing Strategy Post-Pandemic.

B2B Marketing Post Pandemic

There is no denying that the COVID-19 pandemic has, and will continue to fundamentally change business behaviour as the way we live, work, and buy has been dramatically rewritten. While shifting demands inevitably pose a challenge for both businesses and marketers, it also represents an opportunity to learn and redesign marketing strategies to not only […]